How to promote your roller derby league online
So, the vote all went well! I’m officially now Head of Promotion and Recruitment for the Dolly Rockit Rollers. To mark this occasion I’ve developed a few pointers to help other roller derby leagues out there to get more fans and recruit more skaters. Here we go…
- Review all social profiles: make them sound more fun, give them some personality and include links to your website.
- Create a twitter background that includes your logo and URL for your website and/or blog.
- Add signatures to all league emails with links to your website, facebook and twitter.
- Put calls to action on everything (e.g. FOLLOW US! JOIN US! CONTACT US!)
Attract people to follow you
- Post pictures, tag them and ask for comments or captions. Pictures are highly likable and shareable.
- Post videos and ask for comments and shares. Videos are compelling!
Share yourself across the web
- Guest post on bigger blogs (Rollergirls.org, derbylife.com, etc.). Whenever you guest blog this should be tweeted AND be sure to search it on Twitter and respond to every person who replied or retweeted it.
- Guest post on podcasts – Derby Deeds and 4th Whistle both have answer phones and will read out match reports if you send them.
- Comment on blogs where your customers are spending their time. Not just derby community but local community too!
- Post Bout/Event/Product reviews on your website.
- Look for interview opportunities or guest post requests.
- Interview other skaters/coaches from bigger leagues and post them on your website.
Collaborate with others
- Look for organisations you can partner with (Other American sport teams in your local area, Women’s groups, Roller discos).
Get your followers to promote you
- Have a pay-what-you-can day on old merch items. Post it everywhere and ask that people share your link.
- Hold a contest. Offer a tshirt in exchange for people blogging/tweeting/facebooking how much they love your league. Tell people they get bonus points for sharing your contest on their social networks.
Make it a conversation
- Start commenting on other blogs/facebooks/twitter/tumblrs (and leave your main website URL in the Website field).
- Build relationships instead of self-promoting. Try these conversation starters.
- Ask questions with simple answers (e.g. What’s one word to describe your favourite roller girl?)
This post was developed from a Biz Ladies post on Design Sponge.